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Work is Changing Fast Because of Us

Ayelet Baron
4 min readAug 18, 2022

Changes on the Frontline

While many news reports focus on “dwindling worker shortage,” many of us are increasingly aware of the challenges facing all workers, including the frontline. And we also understand that the choices being made are about wellbeing when it comes to life.

Some recent headlines read: “Labor Shortage is Vexing Challenge for the Economy.” If you’ve traveled this summer, you most likely experienced a different level of service at an airport, hotel, urgent care or restaurant. When walking around, you may have seen many signs saying”we’re hiring” as well.

Economists look at trends in the marketplace and the impact on economic activity. And they are taking the old world problem-solution approach. They ask, what can be done to “fix this problem” with worker shortage? The problem they see is “the shrinking supply of workers” as though we’re talking about office equipment. But isn’t this what happens with management by spreadsheet?

What does it say that people are shying away from #frontlinejobs that require a high level of engagement? This is where the culture of the organization comes to life with the people hired to interact with “the public.” And the people are simply worn out from the rhetoric.

Who Wants to Work in the Current System?

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Ayelet Baron
Ayelet Baron

Written by Ayelet Baron

Pioneering Futurist. Author. Former Cisco strategist. Thinkers50 author. Forbes 50 Female Futurists #indieauthor

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