What Are You Fighting For? There is another way …

There is always a cost to winning. For someone to win, someone must lose.

It is an opportunity to rally people around what your business is doing in the world and why it makes our planet better through our work.

Isn’t it time for us to recognize the power business has to shift humanity in a new direction for future generations, to create a new path forward with shared purpose?

We would no longer need to crush the competition at all costs. We need to have more faith in our ability to build and co-create, as we have witnessed what happens when the drive for survival transforms into blind destruction and hatred. There is another way for us as business people to change the mindset of leadership, to co-create a new path to brings back the simplicity and beauty of business.

Business can be a force powered by the purpose of providing exchanges between people, working to support each other, our communities and the planet. There is another way …



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Ayelet Baron

Ayelet Baron

Offer medicine to the soul as an author. speaker. guide. Former Cisco strategist. Thinkers50 author. Forbes 50 Female Futurists #indieauthor