MrBeast’s Real Estate Bonanza and the Social Media Conundrum

Ayelet Baron
3 min readMay 22

The Misguided Power of Influence

Source: NY Post

Picture this. MrBeast, a YouTube influencer with a subscriber count that could replace every star in the Milky Way, is buying up a whole neighborhood in his hometown of Greenville, North Carolina. Imagine the Monopoly man, but with trendy clothes and a knack for over-the-top internet challenges.

MrBeast, aka Jimmy Donaldson, is known for his gargantuan giveaways. While he planted 20 million trees, he recently leveled up by purchasing an entire neighborhood.

Why, you may ask? To house his staff, family, and friends.

But wait, there’s more. Just like any viral sensation worth its salt, this MrBeast’s move has its fair share of likes, retweets, and, of course, backlash. Some folks see it as a savvy strategy, cutting down commute times for his team while enhancing the sense of community. Others? Not so much, saying it’s like something out of a Netflix drama with cult undertones.

Former resident Aaron Bowden found himself in a hard bargain with MrBeast before selling his home. Quite the story to tell at neighborhood barbecues, right? Well, unless MrBeast has bought the barbecue as well.

Meanwhile, MrBeast’s fans are busy on another crusade, aiming to oust Khaby Lame and crown MrBeast as the TikTok king. Yes, we live in a world where social media stardom is as fiercely contested as the Iron Throne.

Back to the neighborhood saga, our protagonist defended himself on Twitter, arguing his real estate ventures were just another notch on his “helping people” belt. Understandably, some critics disagree, citing concerns about work-life balance, power dynamics, and the precedent this sets.

Yet, MrBeast’s influence is far from waning. Elon Musk, defended MrBeast’s philanthropy. MrBeast’s generosity isn’t without its critics, though. Recently, he copped flak for providing cataract surgery for 1,000 people and gifting 20,000 pairs of shoes to students in South Africa. Some calling it “charity porn.”

While these gestures are charitable in nature, some argue they’re simply band-aid solutions to deep-seated societal issues. MrBeast, however, seems unfazed. He once remarked, “Twitter — Rich people should help…

Ayelet Baron

Pioneering Futurist. Author. Former Cisco strategist. Thinkers50 author. Forbes 50 Female Futurists #indieauthor