Digital Transformation is Not the Star of the Show

Ayelet Baron
2 min readMay 23, 2022

Our future is human and is up to the choices we make

Digital transformation does not have to be a buzzword. It is not a simple transition to make. But when we lead with why we are doing it, we get less hung up with running a campaign and more focused on integrating the technologies that make the experiences more valuable.

The secret is to focus on the human side (dynamics) and never lead with the technology (the mechanics).

When I studied theatre, I had to learn every aspect of production, including lighting. I found myself running lighting for a play and the best piece of advice I received was, lighting is successful when no one notices it. It simply enhances the show.

This advice lives on for digital transformation. Focus less on the tools and more on how they improve communication, value and relationships. Make the star of your show the reason you are in business in the first place. Talk less about the technology and demonstrate the value to employees, customers and partners.

It’s never about the technology; it’s about what we are creating for ourselves and each other that matters.

Read the entire post where I share my experience with digital transformation at Cisco in the late 1990s

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Ayelet Baron

Pioneering Futurist. Author. Former Cisco strategist. Thinkers50 author. Forbes 50 Female Futurists #indieauthor