Beyond Shiny Objects

Ayelet Baron
3 min readDec 15, 2022

There is A Field of Opportunity

radicaltrekking.com

Shiny Objects

Shiny object syndrome is a belief that there’s something new, and better, worth pursuing. Some feel it stems from childhood when we always want the new toy even when we may already have plenty of toys to play with.

People often chase shiny objects when we lack clarity and are easily distracted by the next hype.

When we turn down the shiny mainstream stories, there are truly amazing people creating what is needed right now. People stepping out of the cookie cutter world and not only imagining but creating what we need.

In the mainstream, it is still about raising funds. Being connected to the right people and using the trendy pitch decks and approaches to close deals. But do we really need more of the same, different channel?

Beyond Shiny Stuff

Can you see the tide slowly shifting? We’ve had scandals, Ponzi schemes and bad investments for decades now. And apart for reporting on them or being a victim of them, we watch the never ending mini-series streaming about some of the biggest scam artists of our times.

While there’s great mainstream speculation about Saudi Arabia joining the BRICS emerging countries, maybe it’s time to focus more on what’s in our control? As…

--

--

Ayelet Baron

Pioneering Futurist. Author. Former Cisco strategist. Thinkers50 author. Forbes 50 Female Futurists #indieauthor